Creating and building a corporate venture differs from creating a start-up. Corporate ventures (when built) exist to explore, prove or deliver a piece of the strategic intent. Corporates should have an unfair advantage with their access to markets, brands, customers, people, IP and capabilities. However this advantage over start-ups is hard to capture. The capabilities and assets are designed to support the operational business, not the new venture. Whether this be a new digital initiative or an adjacent market entry, 7 out of 8 corporate ventures fail to realise sustainable value for the parent organisation.
about our foundersIn addition unlike the simplicity of the venture capital model - funnelling money from people who have it (customers), via a high risk idea (founders) to people who have more of it (investors), the 21st century corporation and corporate brands have much greater social responsibility and consideration around the types of initiatives they launch and how the returns are distributed.
We work with you to ensure corporate venture success. We have a repeatable, scalable approach combined with years of practical experience and a global and extended network of start-ups, technology partners and people.
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